What's Behind the Great Podcast Renaissance?

When podcasting first came on the scene in 2001, it quickly became popular, but around 2009 its popularity started to decline. The stalwarts stayed around, but, unfortunately, there was little to choose from outside of those big podcasts. Now the opposite problem exists, there are actually too many great podcasts to keep up with. We seem to be in a golden age of podcasting. Why the sudden surge of popularity? Well for starters, podcasts have simply just gotten better. They’ve become a full-scale production that costs less than producing a radio or TV show. Software makers, such as Apple, have made podcasts more accessible to users. Apple created a non-deletable app for the latest version of its mobile operating system. One of the biggest factors, however, is the ability to play smartphone audio over a car’s speakers. Now it’s easier than ever to listen to your favorite podcasts while you’re driving to work.